How to Create the Best Content Marketing Strategy
Every business should have a strong and effective content marketing strategy.
As Google keeps changing its algorithms for SEO purposes, we too need to keep up with the times. At the time of writing this blog content marketing is king. And by the looks of things, content will lead the way for the foreseeable future.
We’re going to help you with your content marketing strategy and the first thing to aid you on your way is to create a plan.
Go through the steps below to put together a kick ass content marketing strategy!
- Start with an outline of what you want to do. Ask yourself questions like, Why are we making content? What content do we need? How does this content accomplish our goals?
- What are you trying to accomplish? Your content marketing strategy should be driven with a specific goal in mind. Know what you are striving to achieve with each marketing plan.
- Write down what you are selling. This will help you have better clarity on what you are offering and it affords you the opportunity to succinctly sum up what you are trying to say.
- Now, who’s going to consume your content? Come up with buyer/audience persona. We like to call it a “client avatar”. Draw a complete picture of what your ideal client looks like, where they live, the kind of work they do, what they like to do in their spare time. Yes, this is completely necessary.
- Map your client avatar’s needs to your solutions. Again take the time to understand what pain your client avatar is experiencing and how you are going to go about resolving that.
- Find out where your audience already goes for this content. Where does your target audience hang out? What kind of content do they like to see and share? What time of day do they like to be on social media?
- View the competition’s content marketing for inspiration. This is a great way to understand better where exactly your product / service fits in the market.
- In which areas can you distribute your content? Places like a blog or landing pages are excellent examples. Then there’s the different social media platform, guest blogging and email campaigns.
- Evaluate your existing content. Understand the message you’re bringing across and the type of call to action you want to achieve.
- Align your content to understand which pieces are better aligned to your marketing message and the platform it is being featured on. Is the content high-performing, i.e. is the content being viewed, shared and liked?
- What content sticks? Is there anything that needs to be fixed? Perhaps there’s content that you should not be using and add something new or different.
- Sort your content by theme & list your different content types.
- Snapshot the content team and workflow. Make sure you get the best out of resources by allocating tasks to team members that will bring the campaign to life.
- Estimate your content capacity. Ensure you have sufficient content to cover you for the next 3 or 6 months.
- Map out your editorial calendar and plan which days what content will be posted and where.
- Make a content promotion workflow : distribution list, i.e. make use of all the social media platforms at your disposal.
- Reflect on the work created and see where you could improve for the next content marketing strategy
Happy content marketing planning!
How to be a successful entrepreneur
Entrepreneurship is the core of our economy. How so? As entrepreneurs we are free to tackle any idea or vision we may have and make it reality. From this reality jobs are created, solutions are carved for the greater good and in the end we contribute to making this world a better place.
There’s a spot under the sun for each one of us. New technologies and businesses are launched on a daily basis and I know you want to become part of this awesome movement.
So, how do you go about becoming a successful entrepreneur?
Here are a few key indicators to keep in mind when launching your business to ensure success and sustainability.
Starting a business does require savvy and skill, a bit of cash and an idea. To get you going on this path you need to ensure you have the right mindset. This means remaining focussed on the greater goal. It means staying on this path no matter what. It means remaining positive in each and every situation. Having the right mindset means you are more than halfway there.
2. The right support
Nowadays you’ll find more than one founder to a startup. In fact VC’s and angel investors will insist that there are two founders to a startup. Why? Without the right support you could become easily distracted, disillusioned and demotivated. With the right co-founder by your side, the best matched mentor and coach as your support, will enable you to make better decisions quicker and will prevent you from straying from your goal - which is to run a successful startup and be a thought leading entrepreneur.
3. Good habits
You’ll see many articles being written about good habits of successful people. Good habits will include getting up at the same time every morning, regardless of it being a public holiday or weekend. Most successful entrepreneurs will get up at 5am. Start off the day with mental clarity and visualization of what you expect for the day and be grateful for where you are and what you have. Be sure to have excellent email and time management. The better you spend your time the more you’ll get done. Write a to-do list for the day and start with the smaller tasks so that you get that sense of accomplishment before tackling the bigger tasks.
Networking is an effective means to market your business informally. It gives you the opportunity to do “live” market research on a business concept you may have and to get instant feedback on your services. Plus, networking is a great way to meet like-minded people, who will not only be part of your support system, but can also introduce you to the right people for possible future business growth.
No matter where you are in the startup cycle, if it’s concept stage, pre-investment or post-investment, developing the right mindset with the right support will ensure startup success.
Share your success with us - we would love to hear your thoughts and experiences!
7 Startup Tips to Keep in Mind
Survival of the fittest. Ever heard this expression before? Having a successful startup is nothing short of persistence, perseverance and a whole lot of guts. But I don’t need to tell you that.
I’m sure you can write books on your entrepreneurial experiences. And if you’re just starting out, believe this, you have a very exciting journey ahead of you.
Having said this, let’s get stuck into some of the main mistakes to avoid.
1. Failure is an option
That’s right. Failure is actually your key to success. How else will you know what works and what doesn’t. How you approach the failure and turn it into something positive is entirely up to you. Learn from it, change what needs to be shifted and move on.
2. Slow Product Launch
From experience I would say launch as quickly as possible. Iron out the finer details as you go along. The more you delay launching, the more you allow product scope to creep. This basically means that you could end up launching to the entirely wrong audience, because you’ve been trying to perfect the business model.
3. Hiring Staff
We’ve noticed that by far most startups hire too soon. We know you need help, that there aren’t enough hands for everything. In the early stages it may make more sense to hire a sub-contractor or outsource tasks to the likes of a Virtual Assistant.
4. Remember your Marketing Budget
Most startups come from a technical background and may not be naturally inclined to marketing. Don’t forget your marketing budget! Irrespective of where your skill lies, if people don’t know that your product exists they won’t buy it. There are so many resources out there when it comes to assisting you with marketing, you have no excuse not to have a marketing budget.
5. Don’t forget your due diligence
Have you done your research to see if there is a market for your concept? Is your concept sustainable and scalable? By doing some preliminary due diligence you can ascertain whether there is a market and could potentially save you your life’s savings and loads of time.
6. The Ching ching
Not having sufficient funds could mean that you don’t flaunt your product to it’s full potential. With the same token, spending too much money is a big no-no. Only spend what you have. The same goes for your salary. Paying yourself too much or little is a mistake. Maybe look at paying yourself a percentage of revenue until such time that you can pay yourself a full salary. Have a healthy expectation when it comes to money matters.
7. Get connected
Get yourself out of your office and in front of your customers, potential mentors, a business coach, networking sessions and fellow entrepreneurs. The amount of tips, advice and outreach you can gain is huge! It will be exciting for you to share your product idea with others and get their input. You’ll come back to the office feeling re-energised and ready to face the next step, whatever that may be.
What is your story when it comes to your startup? We would love to hear from you!